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Who will design and develop your website?

The choices are:

Another approach is to hire a consultant to help you make the major decisions (and understand what the questions really are) and then select a design company to do the actual work.

Some things to consider when making a decision:

Some very important design considerations

Do you need to know HTML?

No, you can use a package such as Microsoft's FrontPage or Macromedia's Dreamweaver (or any of the dozens of others) that hides the HTML from you. However, I recommend that you learn some HTML, for several reasons: